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A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists. 

Hospital Digital Experience Index:

Details from the latest study of 15 top-ranked hospitals’ websites — and takeaways you can apply at your organization

Wednesday    |    January 23, 2019    |    2:00 p.m. Eastern

Your Presenters:

  • Dave Wieneke, Healthcare Practice Director, Connective DX
  • Aaron Watkins, Senior Director of Internet Strategy & Digital Content Marketing, Johns Hopkins Medicine

Sponsored by Connective DX

This event is free to attend thanks to our event sponsor.

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The latest Hospital Digital Experience Index (HDX-15) is out — and it’s chock-full of actionable insights based on detailed benchmarking and analytics. 

Get an expert tour of the best digital work happening among leading organizations like Johns Hopkins, Mayo Clinic, Cleveland Clinic, and others.

Dave Wieneke, healthcare practice director at Connective DX and lead developer of the HDX-15 methodology, will highlight the emerging trends and best practices observed across these 15 top websites.

Dave will be joined by special guest Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine.

You’ll Learn:

  • Discover 6 big changes healthcare marketers should know about from the 15 top-ranked hospitals in America.
  • How to better connect with and serve your community by reflecting and representing diversity on your website  
  • Why this may the the year of the phone, and how you can use digital to support it 
  • Where most of your website traffic may be coming from 
  • How you can respect the patient journey and personalize the digital experience 

Join us on January 23 and get insights from top healthcare organizations that will help you enhance the digital experience for your website visitors.

Dave Wieneke
Healthcare Practice Director
Connective DX

Dave Wieneke is the lead strategist, digital experience thought leader and advisor across Connective DX's health enterprise clients. He is the author and lead researcher of the Hospital Digital Index reports. Dave joined Connective DX in 2009, establishing its digital strategy consulting practice, where he partnered with digital change agents in fast transforming industries. Durng this time he has taught Digital Marketng and Customer Centered Management Northeastern University and Rutgers Business School.

Your Presenters

Aaron Watkins
Senior Director of Internet Strategy & Digital Content Marketing
Johns Hopkins Medicine

Aaron Watkins leads the internet strategy team in the creation and execution of a comprehensive online strategy including content creation and development, user-centered design and development, internet marketing and social engagement, and data-driven performance analysis. The Johns Hopkins Medicine website is the third most visited hospital or academic medical center web property in the world.

Date:   Wednesday, January 23, 2019

Time:   2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific

Duration:   60 Minutes

Cost:   Free, thanks to our event sponsor.

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Sponsored by Connective DX

Thanks to our sponsor, 

this event is FREE to attend. 

Can't attend on January 23?

Register now and get the webinar recording to view at your convenience. 

Everyone who registers will be sent a link to the webinar recording after the event.

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