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An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Attract More Patients to Your Healthcare Organization:
How Ochsner Health System Leverages Technology to Proactively Manage Online Reputation — and How You Can Too 

Your Presenters: 

  • Amber Welch, director of digital content, Ochsner Health System

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Webinar on Demand

Healthcare consumers search for more information when making decisions about their care than ever before. And far too often the information they find online about doctors and facilities is incorrect or insufficient.

What your potential patients find — or don’t find — about your service lines and physicians when they search online can make or break your organization’s ability to bring in new patients and retain existing ones.

Few organizations have the resources to manually maintain accurate listings for every location and physician across a growing multitude of social platforms, search engines, and review sites — from Google and Facebook to Healthgrades and Vitals. Some have tried — and failed — to keep up with the sheer number of ever-changing variables.

But with the right technology, organizations can gain control over their information, and consumers benefit from access to current, comprehensive, and accurate information when choosing a doctor.

Watch this webinar on demand and learn how Ochsner Health System uses a technology solution to proactively manage its online presence — and ensure it is a consistently strong contender for consumers’ attention when seeking a provider.

You’ll learn:

  • How to take your organization to the next level by providing consumers with information they need to make informed decisions
  • How technology enables centralized control over provider and location data.
  • Why it is essential to integrate management of doctor and location directories, business listings, and online reviews.
  • How consistent data across the web leads to higher search rankings, and more traffic to your website.
  • How you can ensure your organization is part of a consumer’s consideration set.

In just 60 minutes, you’ll hear a case study and get a roadmap to an improved online funnel for new patients at your healthcare organization.

Lindsay Neese Burton

Lindsay Neese Burton
Healthcare Marketing Director

Lindsay spent more than a decade as a healthcare marketer at large academic medical centers in the southeast, focused on developing marketing strategies for consumers and referring physicians. Now as part of the team, Lindsay helps healthcare organizations create digital strategies and leverage online feedback to meet their goals and ultimately improve patient care.

Your Presenters

Amber Welch

Amber Welch

Director of Digital Content
Ochsner Health System

As the director of digital content for Ochsner Health System, Amber steers digital strategies from web UX and design to social media and reputation management for the marketing and communications teams. Whether working with her team to optimize the website or collaborating with marketers to come up with forward-thinking campaigns, Amber’s goal is always to drive patient conversions and empower the online health seeker with the information they need to manage their care. With over a decade of experience in managing website content and online communications channels, Amber thrives on finding new ways to empower the online patient.

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