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4 Models for a Consumer-Centric Hospital Website

Published by White Rhino

FREE WHITE PAPER DOWNLOAD

Before redesigning your hospital website, consider these 4 models.


Hospital websites have traditionally been structured as static brochureware – featuring limited functionality and transactional capabilities. But with healthcare consumerism in full swing, the new standard for hospital website redesign is inspired by best practices from leading B2B and B2C brands that treat their sites as living, breathing experiences.


In this eBook, you’ll learn about four modern and practical models for a more consumer-centric hospital website that also delivers measurable ROI for your C-suite. Explore how you can:


  • Create a scalable platform for integrated service line marketing programs
  • Weave inbound and content marketing strategies throughout your site
  • Deliver a more personalized web experience with the help of your EHR
  • Manage important internal cultural shifts as you embark on a redesign


You’ll also get a behind-the-scenes look at one redesign that earned recognition at the eHealthcare Leadership Awards for its Google-inspired search.


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