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Published by Healthgrades

Maximize Your Healthcare Organization’s Success with CRM

4 Key CRM Best Practices

It is no longer enough for health system marketers to focus on the needs of their current patient base; now you must provide access and services to engage consumers throughout their care journeys and across the risk spectrum from wellness to active care management. 


Only 19% of healthcare marketers currently use their CRM to support population health initiatives, but over one‐third plan to do so in the next 12 months. With this concern for population health in mind, the best healthcare marketers use data to predict consumers’ health needs and use this to inform targeted campaigns that deliver timely, relevant information.


Download this free guide and gain a deeper understanding of key practices and elements of healthcare CRM and how they can help your healthcare organization:

  • Predictive modeling

  • Personas and patient pathways

  • Personalization

  • Attribution


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