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2018
Healthcare
Digital Marketing Trends
Survey

Sponsored by Geonetric and eHealthcare Strategy & Trends

Free eBook Download

For the second year in a row, Geonetric and eHealthcare Strategy & Trends collaborated to deliver the largest, most comprehensive look at the digital evolution of healthcare organizations available. In this groundbreaking survey, we heard from 249 healthcare provider organizations and 47 of your agency and vendor partners.


Download this report to get data to benchmark your organization — and also to discover insights that will help you plan for the future of your digital operations.


You’ll find a few unique elements in this report you won’t find anywhere else, including: 


  • Leader/Average/Laggard Analysis
    It's not enough to look at the average of all organizations to understand what you need to do to succeed. With our distinct benchmarking method that allows organizations to self-report where they are outperforming or underperforming, you'll see how leading organizations plan, budget, and execute differently from their counterparts.

  • Comparing Provider and Vendor Perspectives
    Perspectives from your industry peers are important, but we also find that the vendors and agencies that work with you may have a broader, and often different, understanding into what's most important to your digital success.

  • Ample Insight 
    Answer summaries to individual questions are always interesting, but the deeper revelations are often found at the intersection between different questions. That's why you'll find interesting insights when the questions are crossed. For example, when analyzing budget and team sizes relative to the number of beds or looking at the relationship between the forecasts for both overall marketing budgets and digital marketing budgets.


You’ll get new perspective on current trends, including:

  • Content marketing's role in digital marketing success 
  • New challenges emerging in the area of operational integration and digital strategy 
  • The hottest jobs in healthcare digital marketing 
  • How the website redesign cycle is changing 
  • And much more!    


As you plan for 2018 and beyond, this guide will not only help you benchmark where you stand today but also better plan for future initiatives. Download your ebook today!


Download your copy now!

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