Creating a Model Online Presence
Free White Paper - Published by Healthgrades
How to translate your health system's physical access approach into digital catchment strategies
All health system leaders must define how to build and maintain a footprint that effectively serves their organization’s identified communities and populations. This is the core of a catchment strategy: determining the mechanisms used to “catch” patients.
As the modern consumer is turning more to digital solutions to meet their healthcare needs, strategies for driving awareness and traffic require not only a well-established physical footprint, but also a diversified online presence.
Creating an optimal digital footprint offers a unique opportunity to increase access, inform resource deployment, and ultimately, drive patient volume and growth.
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