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Creating a Model Online Presence

Free White Paper - Published by Healthgrades

How to translate your health system's physical access approach into digital catchment strategies

All health system leaders must define how to build and maintain a footprint that effectively serves their organization’s identified communities and populations. This is the core of a catchment strategy: determining the mechanisms used to “catch” patients. 


As the modern consumer is turning more to digital solutions to meet their healthcare needs, strategies for driving awareness and traffic require not only a well-established physical footprint, but also a diversified online presence.


Creating an optimal digital footprint offers a unique opportunity to increase access, inform resource deployment, and ultimately, drive patient volume and growth.


Download this white paper and learn:

  • How to optimize your hospital or health system's digital catchment area 
  • The ways traditional and digital catchment strategies relate and compare 
  • How to deploy different online channels strategically across the consumer's buying journey 
  • Why the right digital catchment strategy and online tactics increase engagement, establish a strong digital presence, and inspire consumer loyalty. 
  • And much more...


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